Cross BU Marketing Manager (Product & Price)
Seni bu rolde neler bekliyor?
- Implement a holistic Business Unit (BU) user journey in the country for end users and retail partners based on global brand strategy, marketing concepts and specific guidelines in close cooperation with all regional marketing and sales functions
- Contribute to the steering of commercial targets (forecast, turnover, margin, etc.)
- Deliver excellence in execution and optimization of KPIs in the country
- Deliver marketing packages and train internal staff, sales and external retail partners on marketing concepts (including new product launches) as well as new marketing tools
- Plan and execute local campaigns and activations on the applicable offline and online Touch Points with the regional Touch Point responsible
- Contribute to the development of promotions in collaboration with the responsible Touch point manager
- Gather and provide user and market insights
- Proofreading and local adaptations of marketing assets
- Support local retailers with activities
- Coordinate local agencies and external resources (if applicable)
- Contribute to the MSP process
- Provide marketing forecasting when needed
- Key stakeholders: Regional Business Units and Cross Business Unit Touch Point marketing teams, Lead Marketing Manager, local Cross Business Units marketing team, Sales team
Nasıl birini arıyoruz? - Marketing know-how along all Marketing Ps
- Russian language proficiency (written and spoken) is preferred.
- Functional expertise in local offline and if required online media activation, local agency management
- High expertise in branding and good understanding of User Experience related to information and purchase decision of target group
- High sales affinity and good understanding of the retail landscape
- Understanding of the online and offline landscapes
- Operational experience in marketing
- Passion in execution
- Analytical and problem-solving skills
- Demonstrated ability to User Experience and Agile working methods
- Being a teamplayer
- Lead with data-driven approach
- Being result oriented and self-responsible
- Strong user centered approach and having digital mindset
- Data-driven: thinks systematically, translates insights into action
- Willingness to learn and grow
- Strong communication skills to ensure the topic is understood in the broader context of Marketing, Sales and user journey management
- Marketing know-how along all Marketing Ps
- Russian language proficiency (written and spoken) is preferred.
- Functional expertise in local offline and if required online media activation, local agency management
- High expertise in branding and good understanding of User Experience related to information and purchase decision of target group
- High sales affinity and good understanding of the retail landscape
- Understanding of the online and offline landscapes
- Operational experience in marketing
- Passion in execution
- Analytical and problem-solving skills
- Demonstrated ability to User Experience and Agile working methods
- Being a teamplayer
- Lead with data-driven approach
- Being result oriented and self-responsible
- Strong user centered approach and having digital mindset
- Data-driven: thinks systematically, translates insights into action
- Willingness to learn and grow
- Strong communication skills to ensure the topic is understood in the broader context of Marketing, Sales and user journey management
İletişim ve ek bilgiler
Bosch İstanbul'a hoş geldin
Bosch Sanayi ve Ticaret A.Ş. şirketinin Mobilite İlk Donanım, Mobilite Satış Sonrası Çözümler, Elektrikli El Aletleri ve Bina Teknolojileri satış ve eğitim ofisleri ile Bosch Termoteknik Isıtma ve Klima Sanayi Ticaret A.Ş. şirketinin satış organizasyonu Küçükyalı’daki Bosch Türkiye ve Orta Doğu Genel Müdürlük binasında faaliyet göstermektedir.
Aynı lokasyonda bulunan Tasarım Merkezi’nde Bosch mühendisleri mobilite çalışmalarını yürütürken, Endüstri ve İnovasyon Çözümleri departmanı, sanayide dijital dönüşüm, kurumsal girişimcilik ve kurumsal iş geliştirme faaliyetlerine odaklanıyor. Bosch Türkiye ve Orta Doğu Genel Merkezi, Türkiye’nin yanı sıra aralarında Afganistan, Bahreyn, Birleşik Arap Emirlikleri, Filistin, Irak, İran, İsrail, Katar, Kuveyt, Lübnan, Pakistan, Suudi Arabistan, Suriye, Umman, Ürdün ve Yemen’in bulunduğu 17 ülkenin merkezi konumundadır.
Lokasyon olanakları
Şehir yaşamı
Toplu taşımaya kolay ulaşım
Çalışan indirimleri
Esnek ve mobil çalışma
Yaratıcı çalışma alanı
Ücretsiz park alanı
İş yeri hekimi
Sosyal ve hobi kulüpleri
Benzer iş ilanları
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